Color Matching Skills Of Thermal Transfer Equipment

1. Color matching around performance themes

The pattern design of heat transfer equipment is different from the simple pattern design. Before the design, it is necessary to clarify the consumer group and purpose for which the design is aimed, determine the design theme according to the common characteristics and preferences of this group, and then carry out the follow-up design work around this theme. For example, if the design theme is to show care, pleasure and love, you can choose the combination of warm colors and neutral colors, and you can choose several red colors with shiny changes and caramel colors with texture, which are warm and opaque, and appear natural, soft, comfortable, soft and delicate. For vitality, integration and freedom, you can choose medium green, teal purple, rust brown red, chalcopyrite, pencil heart, lake blue and light turmeric. The subtle gloss changes will give people a delicate feeling. For example, if the theme of the graphics is to express the Chinese style, then the colors can be Chinese red, simple indigo, goose yellow, brown, etc., or learn from the color matching in Chinese painting, which is a good color matching method.

2. Color matching to meet consumer psychology

The design of heat transfer equipment is a practical art. Its purpose is to design finished products and put them on the market for sale. Therefore, satisfying consumers' consumption psychology is the successful way of color matching. Different people have different preferences for color. Children are lively and active, and generally like bright colors with high lightness: adults are mature and capable, and like more stable colors; Most young women are full of fantasy and romance, and they have a strong preference for the color of pink. All colors with high purity and strong brightness have a high degree of perception, giving people a lively, cheerful, positive and exciting feeling.

If the color matching on a picture tends to be warm, there is a tendency to be excited and positive; On the contrary, if the color is neither bright nor bright, the perception of 5L uncertainty will be low, while the color matching in a picture tends to be cold, and there will be a calm or even negative feeling.

3. The market trend here refers to the color trend forecast of the next year or quarter published by global color experts and authoritative organizations every year. This published color is called pop color. Popular colors come from market consumption. Generally, popular colors are reorganized based on the colors with high sales rate and popular colors in the previous year, and then put into the next year for inspection to find out the popular main colors.

Like the popular things in the society, the popular color is the product of the social psychology with the characteristics of the times with the background of politics, economy, culture and science. It is the psychological reflection that people have a common aesthetic feeling for certain colors in a certain period of time. It changes with the trend of the times and the changes of the social environment. It is in harmony with the social situation and social fashion at that time. It has the characteristics of novelty, fashion and stimulation, and has a positive guiding effect on the consumer market to a certain extent.

Although popular colors are largely bred for clothing design, we know that the change of clothing color is reflected in the fabric color. The change of fabric color will inevitably lead to the popular pursuit of color in other fabric related industries. The heat transfer equipment itself is a process carried out on the fabric. In addition, the popularity of color is determined according to the market conditions of the consumer market, which is similar to the design of heat transfer equipment to meet the consumer market. Therefore, the designers' use of popular colors in color matching is also closely linked to the popular trend.